Software <dev>
Marketing & Sales

I'm John Ayling and have close to 2 decades of experience in commercial web systems architecture, coding & marketing.


Launch, operate and consult to businesses based on .NET, WordPress plugins & SaaS web apps.

Use my Software Marketing Funnel to drive your web infrastructure, marketing and selling your software online.

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    Marketing:   Why most software marketing funnels are based on hope and how you can get control.
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    Selling:  The #1 focus you need to generate revenue.  Hint... you're not actually selling software.
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    Web Infrastructure: This can waste a lot of time.  How I systemize the process.

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