Digital Advertising Finding Big Growth in Mobile

The IAB (internet advertising bureau) has released a survey conducted by Price Waterhouse Coopers that indicates massive growth in the mobile advertising sector.

These results are regarded as the most accurate and reliable measurement of advertising dollar spend online, as the data comes directly from companies that are selling advertising.

Mobile advertising increased 95% to $1.2 billion in the first half of 2012.  The entire year of 2011 equated to $1.6 billion.

The figures indicate we are definitely in a growth phase for mobile expenditure.  It also suggests that companies believe that it is profitable to hurl advertising dollars at mobile devices – i.e. there is a lot of money to be made in this sector.

Reference: IAB

Paypal Actively Promoting Mobile eCommerce

Just about to delete an email from PayPal when I noticed that it’s title was ‘Make a Smart Move to Mobile’.

paypal mobile commerce

When heavyweight giants such as PayPal are promoting e-commerce directly from people’s phones, you would be crazy not to prick up your eyes ears and capitalize on this heading in to Christmas.

Here’s what they say.

In the ‘old’ days, you were met with a flurry of newspapers on your morning commute. These days, it’s a sea of mobiles and tablets blinking away as people make the most of their down time by connecting with friends, reading the news and increasingly, shopping online.

Mobile shopping is growing rapidly.Last Christmas, over 14% of visits to online retail sites in the US were made from a mobile device, up from 5% the year before. Morgan Stanley predicts the mobile phone will be the principle means of accessing the internet by 2014. So there is no doubt it’s time to focus on mobile.

When a user does make a purchase directly through their smartphone with PayPal they are no greeted with a mobile optimized checkout process.  This is now perfect to integrate with sites developed with IMS Commerce – Mobile Commerce Website Builder.

IMS Commerce Mobile Site Builder Delivering the Goods

IMS Commerce was recently released on the Warrior Forum as a WSO (Warrior Special Offer) with fantastic reviews being posted.

http://www.warriorforum.com/warrior-special-offers-forum/690043-mobile-website-builder-software-ims-commerce-no-coding-quality-jquery-rapid-sites-download-now.html

Sure, lots of sales are good, but what really tickled me pink was this.

I’ve spent over a year perfecting the IMS Product line, and so when a happy customer uses it far better than I can myself, warm fuzzies all over!

IMS Commerce – Instant Mobile Commerce Website Builder

It’s finally here – IMS (Instant Mobile Site) Commerce version.
http://InstantMobileSite.com/IMSCommerce

IMS Commerce is software that can rapidly create great looking and fully-functional mobile websites that sell digital downloads.
No programming or graphic design skills required. jQuery compliant, payment systems, digital delivery & more.

Watch a 5 min tour here.

More detail -> User Guide and Detailed Video from the help page @ http://www.instantmobilesite.com/Help

Are Bad Proxies From Free Proxy Sites Really Stealing From You?

If you’re wasting time feeding bad proxies into your expensive internet marketing software, then Yes you are losing money you could have gained from that software marketing your products effectively.

That’s Great John, But What’s a Proxy Got To Do With Internet Marketing Software?

Sorry – should back up a bit – surely I’m not ranting already ;)

There are lots of internet marketing software you can buy that can be used to promote your web sites, gather intelligence about competitors, create accounts for you, and heaps of other cool stuff.

To do these sorts of things the software needs to repetitively visit the same sites, and to do this effectively they need a constant source of fresh live proxies.

Oh, and a proxy is just an IP address with a port number on it – eg. 204.34.67.10:5432  (random thing I just entered – but hey, test it if you want).

What if I Just Don’t Use Proxies?

If you don’t use proxies your IP can get blacklisted by sites that don’t like people, or robots, constantly accessing their sites.

There is nothing worse than accidently getting blocked by google, and then all hell breaks loose as those on your network break down your door and demand normalcy be returned – could be your wife, flatmates, or your entire workplace network.

It only happened to me once on a work network when I couldn’t resist testing out my shiny new blog posting tool that I bought at work – needless to say, very embarrassing when everyone saw this, popped their heads out of their cubicles looking who to string up by the neck!

Where To Get Proxies From?

Basically you have 2 options.

  1. Buy access to Private or Semi-Private proxies (can get expensive)
  2. Free proxies (really cheap,  er because they are free!)

There are some great places to find free proxies on the internet, and some places that are just a complete waste of time.  This is because there is a difference between Good Proxies and Bad Proxies.

Good Proxies and Bad Proxies

Because lots of people have access to these free proxies they naturally get used more, and what happens is that sites will tend to block the good proxies quicker.

If you use bad proxies in software, it will simply not work properly.  Stands to reason, because if the software can’t access the sites properly for whatever it is designed to do, then it won’t be able to bring back the web site data into the software.

This is why IM (internet marketing) software is only as good as the proxies you put into them.

With good tested proxies, IM software will run at their optimium – bringing down the data that your software needs, and quickly.

With good proxies:

  • Account creators can rapidly create accounts on Web 2.0 sites
  • Blog posters can rapidly post comments that are not automatically rejected, or fail because the software can’t even get to the blogs in the first place
  • Google scrapers can bring back search data and competitive analysis statistics over and over again without getting that dreaded ‘You’re a spamming piece of #%$&!’ message, just because you are using an automated tool – shame on you ;)
  • Your internet marketing business runs way more smoothly so you can stay focussed on making the all-important dosh $$$

How to Separate the Good From the Bad?

  • By hand :(
    You could do it by hand, and put each proxy, one-by-one into the browser options settings, and then see if you can browse to say google.com.This would take forever though, and while you’re doing this crazy time-wasting boring-as-hell chore, other people are burning through the good proxies so that they’re bad by the time you get to actually using them!
  • What you really need is :)
    • Speed.  I mean really really FAST!
    • Something that can handle large volumes of proxies – think hundreds, even thousands.
    • A dedicated piece of software that only checks proxies (no bloated stuff that you’ll never use) and does it really well.
    • Software that can check multiple proxies at the same time and work to the maximum power of your computer (multi-threaded).

It takes some pretty sophisticated programming to achieve this power, but I set myself the challenge and popped out an Ultra-Powerful Proxy Checker.

You can crank this baby up to go as hard or slow as you want, and just keep feeding it more and more proxies, even while it’s going – bit like a screaming baby wanting more-more-more!

Here is a video of me demoing it on youtube.

So you want to build an iPhone or iPad app?

Every now and then I have clients asking me if I can build them an iPhone or iPad app, for some great idea they have, so I thought I’d better let people know the low-down on how to get one of these beasties made.

No Programming Required

I’m probably doing myself a major disservice here being a developer, but did you realise that you can get your app built without knowing anything about programming, at all?

If you can come up with an idea that people are willing to spend a few dollars on, then plugging that idea into a systemized process of building the app and then marketing it – the world is your oyster (as they say).

Got a freebie for you –>

You can download a free report about this sort of thing from http://appcash.iphonehelp.mobi

To your success.
John

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How to Create Space in Your Head

Background

It can be hard sometimes to think straight when your mind is seemingly having a conversation with itself.  It’s very easy to get drawn into the ‘conversation’ as if it is about real things, when it is invariably about something that has happened in the past or something that may happen in the future.

If you can observe the ‘conversation’ or chattering monkey as it is sometimes referred to, then obviously you are not the chattering monkey but rather the observer.  This means that there is a way to control the chattering monkey and gain enough space in the present moment to think calmly.

The more ‘space’ you can create in the present moment, the more time you will have at your disposal to be more calm.

Technique

Nothing really fancy here, we’ll leave that up to the oh so sophisticated chattering monkeys :)

Sit on a chair with an upright back and try to keep your spine as straight as possible.  If it hurts or aches then just rest it on the chair back.  The idea is not to fall asleep but to remain focused on the task.

Breathe in and out normally through your stomach, not your chest, using your nose, not mouth.

Close your eyes gently.

Observe your breath going in through your nose, filling your diaphragm, and then going out again.

Keeping doing this, ie. observing your breath.

How to deal with your attention wandering

Your attention will invariably begin to wander off concentrating on something as simplistic as observing your breathing.

When this happens, the best thing to do is not to fight and wrestle with your attention but just to observe that thought for a while, and then bring your attention back to your breath.

One way I do this is to picture my mind as the blue sky and various thoughts that cross my mind as clouds.  Then whenever a thought crosses my mind and I notice that my attention has drifted from my focus on my breathing, I just gently blow that metaphoric cloud away and return my attention back to my breathing.

How to deal with the boredom of just focusing on your breath

Your chattering monkey will get bored easily and try to draw your attention off the present and into thinking about the future or the past.

You can focus on other ‘present moment’ things as well that will have the same effect as watching your breathing.  So you can also focus on any sounds that you hear, being careful not to interpret them but just hear the different noises as ‘noise’ only.  Try and keep focused on the noise and use the cloud technique above to whoosh off any passing by thoughts.  You can also pay attention to the lights that you see on the back of your closed eyelids.

Try and keep attention to one of these present moment things as long as you can; only switching to a different attention focus when you need to.

How Long Should You Do It For?

Try it for a few minutes at a time to start and then work your way up to about 10 to 15 minutes a day.  This method of controlling your mind works by frequent application rather than one-off massive efforts.

I usually use a timer countdown alarm on my iPhone that will alert me when my time is up.   That way I can keep my eyes closed and not worry about how long I’ve been doing the exercise for.

Body relaxation

Your mind tends to follow the relaxation state of your body and vice versa, so when you sit down to do this exercise you can mentally relax certain muscle groups as you breathe in and out.

You do this by just moving your attention over certain muscle groups and ‘feeling’ some sort of loosening or relaxing sensation in each part.

I start with my both my feet, move my attention up through shins and calves. Then knees and so on upwards.  I particularly focus on my head and feel my attention relaxing my forehead, cheeks, jaw, back of my neck and shoulders.

You don’t have to push to relax your muscles, just imagine that they are relaxing a little more than they were before you brushed them with your awareness.

Once you feel a little more relaxed then focus on your breath as you breathe normally.

Summary

  • Sit down on a chair
  • Close your eyes
  • Relax your body physically
  • Focus on breathing, outside noises and/or lights on back of eyelids
  • Observe thoughts and direct attention back to breathing/noises or lights.
  • Work up from a couple of minutes to 10-15 minutes per day

Mobile Phone Market Share – Why Your Business Needs a Mobile Sales Funnel Right Now!

I run paid web traffic to my various internet properties, mainly because I hate being at the mercy of search engines and their goofy algorithm updates.  As this is not “free” organic traffic, you can imagine that I keep a close eye on it, and I’ve noticed a very interesting thing that you’d be crazy not to cash in on the mobile phone market share.

EDIT: I just found a course that is widely recommended to get into the lucrative mobile market. Click Here For More Info

Watch the short video below where I show you the reality of whether you should focus on mobile web traffic.

EDIT: There is a great course that is widely recommended to get into the lucrative mobile market. Click Here For More Info

Open Your Mind and Watch the Feynman Lectures

Guess what!  There’s a world out there that has nothing to do with the current politics, inflation rates, GFC’s, carbon taxes, and what’s happening on the latest tv series.  It’s a universe that you and I are a part of and most people know absolutely nothing about.

The world is in a pretty sticky energy situation in that current technology affords us only 2 choices to follow. One is to continue using non-renewable resources as well as polluting the planet, and the other is stop and live as though we are back in the agricultural age.

Kind of reminds me of the sales approach of offering 2 choices, one being really expensive and the other seeming ok, relatively speaking.  Or a country only offering you 2 political parties and calling itself a democracy…. but I digress.

If you really want to a get a clue as to how this universe ticks, and hence actually help solve the current energy predicament, then I suggest you watch the lectures by Dr. Richard Feynman.

 

American physicist Richard Feynman

Image via Wikipedia

 

These were given back in the days before I was born, in 1964, and were so good that BBC TV had the rights for years until Bill Gates from Microsoft bought them and has made them public for all to see.

Gates says that he wants to make it so any kid can click on them and learn a thing or two about physics.  My view is that these lectures are appropriate for someone that has finished matriculation (that’s college I think in the US education system) and is going on to a Bachelor degree.

They start off quite simply but then dive into some pretty advanced concepts that only Feynman manages to still make accessible to the physics newbie.

So do yourself a favour and watch the Feynman lectures.

If enough people get educated and focused on actually solving the energy problem rather than watching politicians argue with each other on tv, we will have a better chance of actually moving forward and progressing as a society.

It’s definitely food for thought.

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